Hi, I’m Ria

I’m an LA-based strategy and operations lead. I help teams understand their customers, build the systems that keep things running, and turn plans into results.

Prod ops, program management, and strategy at Uber, Google, and NETGEAR.

Check out my work

  • Getting to know the customer behind the data

    Audience research for Android

    Case study

  • Winning over a skeptical developer audience

    Lifecycle strategy and message testing for Google Play

    Case study

  • Finding the friction in a market-leading ad platform

    UX audit and tiered recommendations for Google Ad Manager

    Case study

  • Enabling safer, smoother rides across 500+ cities

    Product operations lead for Uber Maps

    Case study

  • Building a faster, cheaper path to user feedback

    Program management for Google UX research

    Case study

  • Giving sales teams a CRM they actually use

    Custom CRM builds and enablement for Google Ads

    Case study

Why me?

I understand who the customers are and what they need

I’ve been a partner to eng, product, sales, UX, creatives, and vendors

I turn strategy into a plan a team can actually run

I build the processes and tools that keep work moving

I get decision-makers aligned and moving forward

I use AI to move faster, while keeping the judgment and craft human

“One of her super powers is getting smart on a topic near instantly.”

See what my peers have to say